What We Do

We offer customized communication services to the needs of each company.

 

Our core capabilities are:

– Strategic communication treatment

– Planning and structuring of communication actions

– Mobilization and relationship with journalists, bloggers and stakeholders

– Content production for printed and digital materials

– Critical analysis of context and the market, focusing on results

 

Services are offered through business units which operate in an integrated way in the provision of:

PLANIN CORPORATE

Corporate Communications

Strategic planning of corporate communication
Press office and communication
Diagnostic imaging and competition
Personal image management and reputation
Brand Positioning
Crisis management and prevention programs
Relationship programs with opinion leaders and representatives of the Government Information for investors and analysts
Events with journalists, bloggers and opinion makers
Training executives and spokespersons

 

 

Digital Communication

Digital Communication Strategic Planning
Creating websites, blogs and other digital platforms
Planning, creation and execution of online campaigns
Digital TV and communications software
Development of intranet and corporate social networks
Mobile applications
Measurement and access optimization (SEO)
Maintenance sites (content and development)
Email Marketing and Newsletter
Business generation (leads) for the web
Videos and Podcasts
Event broadcasts and training in real time

 

 

PLANIN REPORTS

Research, Measurement and Market Analysis

Special reports for decision support
Analysis of campaigns results
Attendance reports in the media and compared to competitors
Qualitative X quantitative exposure
Informative and daily newsletters of companies or sectors
Monitoring of media
Research and diagnosis of brand and image awareness
ROI Assessment

 

 

Content, Engagement and Campaign in Social Media

Presence planning in social networks
Production of content of interest
Audiences mapping in social media
Online campaigns and sponsorship of posts
Special Actions to generate views
Word-of-mouth communication via social networks
Customer complaints – SAC 2.0
Videos for engagement campaigns
Management and crisis prevention in digital media

 

 

Directed Communication and Content Marketing

Mobilization of Public of interest
Internal Marketing Campaigns
Content and engagement for Intranets
Branding, logos and visual identity
Creating brand identity manuals
Corporate magazine, wall paper and newsletters
Annual Report and Integrated Reporting (GRI)
Events for promotion of products and services
Support marketing and advertising campaigns
Programs for employee engagement
Portfolios, folders and graphic materials in general