With more than 20 years, PLANIN is one of the leading Corporate Communication agencies in Brazil. We offer integrated communication services to make our customers more known and successful in the market.
Initially, PLANIN offered only press office services, but diversified its operations incorporating new integrated communications services, including Strategic communication consulting, communication with journalists and opinion makers, and internal communication with stakeholders, Digital Communication and Social Media, Corporate Reputation Management and Personnel, Investor Relations, Communication for Crisis, Creation and Brand Positioning, Events and Corporate Videos, and Image and Market Research.
As a member of the largest group of independent agencies of business communication in the world, Worldcom Public Relations Group, PLANIN stands for adopting international methodology and incorporate in its work the world’s best communication practices.
Our professionals have multidisciplinary experience and work in an integrated and collaborative way, in the areas of planning, relationship with the press and with stakeholders, content production, design and digital. We also have crisis management experts and brand management and corporate reputation. Teamwork’s synergy creates agility to customers by allowing the adaptation of campaigns and content to multiple channels.
The agency is led by partners:
is PLANIN's Vice President. Graduated in journalism at Universidade Metodista de São Paulo. With over 10 years of experience, she began her career in the production of news programs on TV Cultura and served in the Communication Office of the Legislative Assembly of São Paulo. In PLANIN, she developed her career leading integrated communications services to companies from various industry segments. Beatriz acquired throughout her career, a wide experience in Corporate Communications, working on strategy and implementation of large projects for the dissemination of brands and prevention and image crisis management. She has also acted in several international projects, carried out by PLANIN to the US, Canada, Japan and Turkey, among other countries.
is PLANIN's Partner-Director. She has already worked for the agency in Press Office, Content Production and Planning and Marketing Management. Graduated in Social Communication with emphasis in Journalism, at Faculdade Casper Líbero, Juliana has a post-graduation degree in Creation, Management, Development and Publishing of Segmented Magazines. With nearly ten years of experience in Communication, she has worked in Corporate Communications of enterprises and institutions and also as a reporter for magazines of different segments. In Canada, she completed the major Magazine and Website Publishing, at Ryerson University, and worked for Canada's largest communications group, the Star Media Group.
is PLANIN's Partner-Director. With over 10 years of experience in Corporate Communications market, working with Media Relations and Public Relations services. In PLANIN, she has held the management role for accounts of various market segments, bringing her extensive experience to the functions of Partner and Director. Jeane has a degree in Journalism from Universidade Cruzeiro do Sul and a post graduation degree in Economic Journalism by FEA (USP) and has conducted several courses, including, Digital Marketing and Social Media. In PLANIN, she leads teams with multidisciplinary experience in providing integrated business communications and Social Media services.
is PLANIN's President. Graduated in Social Communication and Journalism at Pontifícia Universidade Católica (PUC-SP) and has more than 30 specialized courses in communication abroad. Worked as journalist in various medias such as Folha de S. Paulo and Exame magazine. In 1993, turned her career to the business area founding PLANIN. Then, she specialized in strategic communications planning, crisis management and the use of new technologies to expand the horizons of the agency's projects. Directly advises CEOs and has trained more than 1,000 executives to speak in public and to journalists. She is also a speaker and communication coaching.
For six years she was a member of the World Board of Directors of Worldcom Public Relations Group, responsible for development of expansion activities and group consolidation in Latin America, Canada and the United States.