Gartner diz que as vendas mundiais de PCs reduziram 0,5% no terceiro trimestre de 2014

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Crescimento PC em mercados maduros foi compensado por um declínio nos Mercados Emergentes

A remessa da EMEA no terceiro trimestre de 2014 cresceu 9.6 por cento

De acordo com os resultados preliminares do Gartner, Inc., líder mundial em pesquisa e aconselhamento sobre tecnologia, as remessas de computadores em todo o mundo chegou a 79,4 milhões de unidades, no terceiro trimestre de 2014, uma queda de 0,5% em relação ao terceiro trimestre do ano passado.

“O crescimento nos mercados maduros foi compensado por um declínio nas vendas em mercados emergentes, a exemplo do que foi visto no segundo trimestre de 2014”, diz Mikako Kitagawa, analista principal da Gartner. “Os resultados positivos da Europa Ocidental e América do Norte podem ser um sinal de recuperação gradual da indústria de PC”.

Gartner Says Worldwide PC Shipments in the Third Quarter of 2014

Declined 0.5 Per Cent

PC Growth in Mature Markets Was Offset by a Decline in Emerging Markets

EMEA Shipments in the Third Quarter of 2014 Grew 9.6 Per Cent

Worldwide PC shipments reached 79.4 million units in the third quarter of 2014, a 0.5 per cent decline from the third quarter of last year, according to preliminary results by Gartner, Inc.

“Growth in the mature markets was offset by a decline in shipments in emerging markets, similar to what was seen in the second quarter of 2014,” said Mikako Kitagawa, principal analyst at Gartner. “Positive results in Western Europe and North America can be a sign of gradual recovery for the PC industry.

“Consumers’ attention is slowly going back to PC purchases as tablet adoption peaked with mainstream consumers. The transition from PCs to tablets has faded as tablet penetration has reached the 40-50 per cent range.” In contrast, weakness in the emerging market reflects the saturation in selected consumer segments where they can afford PCs. In the meantime, consumers who don’t have PCs will likely buy low priced tablets. This is a one of the major reasons for the slow growth in PC shipments in emerging markets.”

For the first time, the sum of the top five vendors’ share reached two-thirds of the worldwide PC shipments. All top five vendors showed stronger growth compared to the industry average. Scale is one important success criteria for vendors to survive in the PC market. Some vendors have already scaled back or have withdrawn from the PC business — namely, Sony and Samsung — and Toshiba joined them in the third quarter of 2014.

Lenovo extended its position as the worldwide leader in PC shipments, as it accounted for 19.8 per cent of the market in the third quarter of 2014 (see Table 1). Lenovo did especially well in Europe, Middle East and Africa (EMEA).. It also had year-over-year growth in Asia/Pacific, despite the region showing a decline overall.

While its overall growth rate slightly declined in PC shipments, HP was able to post single-digit growth to maintain the No. 2 position worldwide. HP was the No. 1 vendor in EMEA and the US. Although HP announced its intention to split the company into two companies, the impact to the PC business operation should not be significant. Dell had another strong quarter, and the results indicate that Dell’s commitment and investment into the PC market has been consistent since it went private.

In the US market, PC shipments totalled 16.6 million units in the third quarter of 2014, a 4.2 per cent increase from the same period last year. This was the third quarter in a row with positive shipment growth.

“Consumers’ wallets were gradually coming back to PCs, although back to school sales season was not exceptional,” Ms Kitagawa said. “More availability of affordable touch-based laptops, price drops of thin and light laptops, and two-in-one hybrid laptops will attract consumers this holiday season.”

HP maintained the No. 1 position in the US market accounting for 27.8 per cent of PC shipments in the third quarter of 2014 (see Table 2). Dell increased its share to 24.1 per cent, followed by Apple with an estimated 14.3 per cent share of PC shipments in the US

PC shipments in EMEA totalled 24 million units in the third quarter of 2014, a 9.6 per cent increase from the same period last year (see Table 3). After two years of declining quarterly market share, the EMEA PC market has recorded growth every quarter since the start of 2014.

“The continued growth in the EMEA PC market reflects the end of official support for Windows XP and the need to replace older PCs,” said Ranjit Atwal, research director at Gartner. “Consumer demand has also improved. We’ve witnessed lower notebook prices and promotional offers on two-in-one hybrid devices attracting buyers back. Many tablet early-adopters are considering a hybrid two-in-one product as a viable alternative to a replacement tablet.”

HP retained the No. 1 position overall in EMEA due to better results in the professional PC segment, but the gap is tightening between HP and Lenovo (see Table 3). Lenovo held the No.2 spot with continued strong performance in the consumer PC segment, marking nine consecutive quarters of double-digit growth. In the third quarter of 2014, Lenovo recorded a 45 per cent increase in shipments year-on-year.

In Asia/Pacific, PC shipments surpassed 26.2 million units in the third quarter of 2014, a 5.3 per cent decline from the third quarter of 2013. The market remained challenging, especially in China where the PC purchasing appetite has slowed due to more pragmatic consumer and government IT spending. Business desk-based PC demand has been steady, suggesting a continuing replacement cycle due to the end of Windows XP support.

These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region programme. This programme offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organisations to keep abreast of key issues and their future implications around the globe.

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