Vendas de tablets a empresas triplicará até 2016
A tendência de consumerização atingiu a TI fortemente, e 821 milhões de aparelhos inteligentes (smartphones e tablets) serão adquiridos, no mundo todo, em 2012. O volume de vendas passará de um bilhão, em 2013, de acordo com o Gartner, líder mundial em pesquisa e aconselhamento sobre tecnologia. Estes dispositivos responderão por 70% do total dos vendidos, em 2012.
Gartner Says 821 Million Smart Devices Will Be Purchased Worldwide in 2012; Sales to Rise to 1.2 Billion in 2013
Purchases of Tablets by Businesses Will Triple by 2016
The consumerisation trend has hit IT as an unstoppable force, as 821 million smart devices (smartphones and tablets) will be purchased worldwide in 2012, passing the billion mark in 2013, according to Gartner, Inc. Smart devices will account for 70 per cent of total devices sold in 2012.
“For most businesses smartphones and tablets will not entirely replace PCs, but the ubiquity of smartphones and the increasing popularity of tablets are changing both the way consumers embrace devices and business device strategies,” said Carolina Milanesi, research vice president at Gartner.
“In 2016, two-thirds of the mobile workforce will own a smartphone, and 40 per cent of the workforce will be mobile,” said Ms Milanesi. Tablets will be the key accelerator to mobility. Gartner estimates that in 2012 purchases of tablets by businesses will reach 13 million units and will more than triple by 2016, to reach 53 million units.
Smartphones have become truly pervasive in every aspect of an employee’s life. Gartner estimates that 56 per cent of smartphones purchased by businesses in North America and Europe will be Android devices in 2016, up from 34 per cent in 2012 – from virtually no penetration in 2010.
“Today the wide range of brands and price points that the Android ecosystem offers is winning over users. While Apple remains the heartbeat by which the market moves, Google has rapidly become its archrival,” said Ms Milanesi.
The increasing penetration of Android in the enterprise will continue to pose challenges for the IT department and the CIO to ensure that security and manageability remain a priority. However, Android and iOS-based devices will continue to increase their presence in the enterprise alongside, and in most cases instead of, RIM. “As businesses are looking for a multi-device strategy and a rich application portfolio it is clear that RIM has a huge challenge ahead to regain its strong presence in the enterprise,” said Ms Milanesi.
In the business market, Windows 8 will take the No. 3 position in the tablet market behind Apple and Android by 2016, with interest coming more from businesses than consumers. Tablets and convertibles will be the way into businesses for Windows 8. Gartner estimates that the share of Windows 8 tablets and ultramobiles in businesses will reach 39 per cent in 2016.
Over the past year, we have seen consumer preferences shaping not only the vendor landscape but also the way IT departments need to think about devices in the enterprise, with BYOD becoming a part of the devices policy. “In just 12 months businesses have moved from resisting Apple to accepting its devices in the organisation. CIOs who balance workers’ passion for Apple with the needs of IT will reap surprising benefits and prepare the business for the entry of other consumer-market vendor technologies, as this is just the beginning,” said Ms Milanesi.
Sobre o Gartner
O Gartner é líder mundial no fornecimento de pesquisas e aconselhamento na área de tecnologia da informação. Fornece análises de TI necessárias para seus clientes fazerem as escolhas certas todos os dias. De CIOs e diretores de TI em corporações e agências governamentais a líderes em empresas de alta tecnologia e telecomunicações, passando por investidores deste mercado, o Gartner é parceiro indispensável para 60 mil clientes em 12 mil companhias diferentes. Fundado em 1979, o Gartner tem sede em Stamford, Connecticut, e possui 5.200 associados, sendo 1.250 analistas de pesquisa e consultores em 85 países. No Brasil, o Gartner está presente com três unidades: Gartner Research, que oferece pesquisas e aconselhamento para profissionais, fornecedores e investidores de TI; Executives Programs, grupo de CIOs alimentado pelo conteúdo Gartner com mais de 3 mil membros em todo o mundo; e Eventos, com conferências e simpósio anuais. Para obter mais informações, visite www.gartner.com.
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