Total
|
|
75,763,725
|
|
100.0
|
|
75,700,902
|
|
100.0
|
|
0.1
|
|
Note: Data includes desk-based PCs and Notebook PCs and Ultramobile Premium. Ultramobile Premium includes x86 tablets equipped with Windows 8, but excludes Chromebooks and other tablets.
Source: Gartner (July 2014)
HP achieved its fastest global PC shipment increase in the last four years (since 2Q10). The company has put a lot of effort into restoring its PC business, including the review of the product family and stock keeping units (SKUs), as well as revitalising the channel partner program. HP did very well in Europe, the Middle East and Africa (EMEA) with 21 per cent shipment growth, securing the top spot in the region.
The second quarter of 2014 was the second consecutive quarter of double-digit growth for Dell’s global PC shipments. Dell benefited from strong business PC demand. The company also did particularly well in Asia/Pacific. Dell’s shipments grew in all regions, except Latin America, where Dell’s shipment decline was less than the regional average.
In the US market, PC shipments totalled 15.9 million units in the second quarter of 2014, a 7.4 per cent increase from the second quarter of last year. This was the second consecutive quarter of year-on-year shipment growth. Both desktop and notebook PCs exhibited an increase in shipments.
“The consumer PC market also started picking up in the US. The availability of affordable, thin and light notebooks has drawn consumers’ attention,” Ms Kitagawa said. “Touch enable devices are also widely available with decreasing price premiums compared to a year ago. The price premium is low enough for mainstream consumers to spend the extra money for the additional functionalities, such as touch.”
Four of the top five vendors in the US market experienced double-digit growth (see Table 2). HP was the market leader, accounting for 27.7 per cent of PC shipments.
Table 2
Preliminary US PC Vendor Unit Shipment Estimates for 2Q14 (Units)
|
Company
|
|
2Q14 Shipments
|
|
2Q14 Market Share (%)
|
|
2Q13 Shipments
|
|
2Q13 Market Share (%)
|
|
2Q13-2Q14 Growth (%)
|
|
| HP
|
|
4,414,831
|
|
27.7
|
|
3,822,666
|
|
25.8
|
|
15.5
|
|
| Dell
|
|
4,133,740
|
|
26.0
|
|
3,681,725
|
|
24.9
|
|
12.3
|
|
| Lenovo
|
|
1,822,979
|
|
11.5
|
|
1,515,562
|
|
10.2
|
|
20.3
|
|
| Apple
|
|
1,681,600
|
|
10.6
|
|
1,704,397
|
|
11.5
|
|
-1.3
|
|
| Toshiba
|
|
1,021,275
|
|
6.4
|
|
861,795
|
|
5.8
|
|
18.5
|
|
| Others
|
|
2,843,271
|
|
17.9
|
|
3,228,987
|
|
21.8
|
|
-11.9
|
|
Total
|
|
15,917,695
|
|
100.0
|
|
14,815,131
|
|
100.0
|
|
7.4
|
|
Note: Data includes desk-based PCs and Notebook PCs and Ultramobile Premium. Ultramobile Premium includes x86 tablets equipped with Windows 8, but excludes Chromebooks and other tablets.
Source: Gartner (July 2014)
PC shipments in EMEA totalled 22.5 million units in the second quarter of 2014, an 8.6 per cent increase from the same period last year (see Table 3).
The EMEA PC market has returned to strong growth after very weak growth (0.3 per cent) during the first quarter of 2014 and eight consecutive quarters of decline prior to that.
“As we said earlier this week, 2014 is on pace to be a year of relative revival in the global PC market and that change is most pronounced in Western Europe,” said Ranjit Atwal, research director at Gartner. “In EMEA during the second quarter we saw a continued shift to ultramobiles at the expense of traditional notebooks.” In addition, PC sales in EMEA continued to be driven by an increase in professional spending. This is in part due to organisations upgrading from Windows XP as official support from Microsoft ended.
Hybrid ultramobiles, such as two-in-one devices, are becoming more attractive — with increased usability at lower price points. Sales of premium tablets (such as the iPad), which compete with PCs, are also slowing as users move to tablets with lower functionality and price points; some users will replace premium tablets with two-in-one PCs, bringing spend back to the PC market.
In emerging European markets, the story was different, with two distinct trajectories seen during the quarter. “In Eastern Europe the PC market stabilised and volumes improved marginally year-on-year, driven by a slightly improved economic situation,” said Isabelle Durand, principal research analyst at Gartner. “However, the situation in Russia and Eurasia remains challenging, due to the political and economic situation in Ukraine.” The ongoing conflict resulted in a steep decline in the PC market in Ukraine, and businesses have delayed many PC purchases in Russia until, at best, the second half of 2014.
In EMEA, HP retained the No. 1 position and had a strong quarter. Lenovo held on to the second spot, marking eight consecutive quarters of double-digit growth. Lenovo PC shipments grew 52 per cent in the second quarter of 2014 thanks to growing presence in the consumer PC market. Asus also performed well and currently leads the hybrid PC market, while Acer revitalised its business by introducing new products — such as the Aspire Switch 10, a detachable hybrid.
The others category declined steeply losing 10 per cent share as many smaller players saw their market share decline and others have exited the PC market altogether. Over the last few years, many PC vendors have lost the economies of scale battle and were unable to maintain sufficient margins.
Table 3
Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q14 (Units)
Company
|
2Q14 Shipments
|
|
2Q14 Market Share (%)
|
|
2Q13 Shipments
|
|
2Q13 Market Share (%)
|
|
2Q14-2Q13 Growth (%)
|
|
| HP
|
|
4,607,719
|
|
20.5
|
|
3,813,090
|
|
18.4
|
|
20.8
|
|
| Lenovo
|
|
3,977,997
|
|
17.7
|
|
2,624,649
|
|
12.7
|
|
51.6
|
|
| Acer Group
|
|
2,801,100
|
|
12.4
|
|
2,287,617
|
|
11.0
|
|
22.4
|
|
| ASUS
|
|
2,247,239
|
|
10.0
|
|
1,743,345
|
|
8.4
|
|
28.9
|
|
| Dell
|
|
2,134,639
|
|
9.5
|
|
1,979,895
|
|
9.6
|
|
7.8
|
|
| Others
|
|
6,745,993
|
|
30.0
|
|
8,274,257
|
|
39.9
|
|
-18.5
|
|
Total
|
|
22,514,687
|
|
100.0
|
|
20,722,853
|
|
100.0
|
|
8.6
|
|
Note: Data includes desk-based PCs and mobile PCs, including x86 tablets equipped with Windows 8, but excludes Chromebooks and other tablets. All data is estimated based on a preliminary study. The statistics are based on the shipments selling into channels.
Source: Gartner (July 2014)
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This programme offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organisations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner’s Computing Hardware section on Gartner’s website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.
Sobre o Gartner
O Gartner, Inc. (NYSE: IT) é líder mundial no fornecimento de pesquisas e aconselhamento na área de tecnologia da informação. Fornece análises de TI necessárias para seus clientes fazerem as escolhas certas todos os dias. De CIOs e diretores de TI em corporações e agências governamentais a líderes em empresas de alta tecnologia e telecomunicações, passando por investidores deste mercado, o Gartner é parceiro indispensável para mais de 9.000 companhias diferentes. Por meio do Gartner Research, Gartner Executive Programs, Gartner Consulting e Gartner Events, trabalha com cada cliente para pesquisar, analisar e interpretar o negócio de TI dentro do contexto de seu papel individual. Fundado em 1979, o Gartner tem sede em Stamford, Connecticut, e possui 6.400 associados, sendo mais de 980 analistas de pesquisa e consultores, e clientes em 85 países. No Brasil, o Gartner está presente com três unidades: Gartner Research, que oferece pesquisas e aconselhamento para profissionais, fornecedores e investidores de TI, Executive Programs, grupo de CIOs alimentado pelo conteúdo Gartner com mais de 3 mil membros em todo o mundo; e Eventos, com conferências e simpósio anuais. Para obter mais informações, visite www.gartner.com.
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