De acordo com o Gartner, líder mundial em pesquisa e aconselhamento sobre tecnologia, as demandas financeiras de armazenar e gerenciar Big Data levarão 30% das empresas a transformar seus ativos de informação em dinheiro, direta ou indiretamente, por meio de troca, comercialização ou venda direta, em 2016. Muitas companhias estão começando a avaliar o real valor de mercado destes ativos dentro de seus setores, entre outros. Porém, a falta de experiência em lidar com Big Data e desenvolver produtos de informação criará uma oportunidade para o crescimento de intermediários especialistas, que agem como corretores ou vendedores de informação.
Gartner Predicts 30 Per Cent of Businesses Will Be Monetising Their Information Assets Directly by 2016
Egham, UK, 10 January, 2013 — The financial demands of storing and managing big data will lead 30 per cent of businesses to directly or indirectly monetise their information assets by trading, bartering or outright selling them by 2016, according to Gartner, Inc. Many enterprises are starting to appreciate the real market value that their information assets have within their own industries or beyond. However, the lack of expertise in handling big data and developing information products will create an opportunity for the growth of specialist intermediaries, acting as information brokers or resellers.
“The need to justify the expense of accumulating and managing huge volumes of data has led many organisations to consider monetising or productising their information assets,” said Doug Laney, research vice president at Gartner. “For example, several retailers are already generating millions of dollars per year in incremental revenue by placing online their point-of-sale and other data for business partners to subscribe to. Other individuals have launched ventures packaging and reselling publicly available data, or using it to launch new information-based products — such as in the insurance and financial markets.”
Since many businesses are ill-equipped to develop and introduce information-based products, “information resellers” will arise to help organisations develop and execute information asset monetisation strategies. Gartner anticipates the appearance of “information product managers” to lead these efforts internally.
The new opportunities for significant information-borne income will lead makers of web-connected products to ensure their offerings collect as much usage, location and system data as possible. To assist in these efforts, Gartner, as part of its “infonomics” research, has developed valuation models that help organizations gauge the potential and realized economic value of their information assets.
“Consumers and businesses must recognise that their personal usage, location, profile and activity data has a tangible market value. They should guard it and ensure that when they do share it they receive ample services, products or cash for it,” said Mr Laney. “Businesses monetising information assets need to be sensitive to the reputational risk of public backlash against such practices, that may in turn lead to a tighter regulatory environment.” Recently, for example, the Federal Trade Commission issued subpoenas to major information brokers to disclose how they collect, use and protect personal information.
One issue arising from the trend toward monetising information assets is that traditional database management system and business intelligence products and implementations are not well-suited to sharing data in a subscription-based manner. The implication is that new forms of the technology are emerging — focusing on cloud-based implementations that enable subscriber-based access and restricted access to segments of data. “A nascent crop of shared information hosting services already complements established syndicated data providers, and most vendors have taken steps to cloud-enable their technologies,” concluded Mr Laney.
Sobre o Gartner
O Gartner é líder mundial no fornecimento de pesquisas e aconselhamento na área de tecnologia da informação. Fornece análises de TI necessárias para seus clientes fazerem as escolhas certas todos os dias. De CIOs e diretores de TI em corporações e agências governamentais a líderes em empresas de alta tecnologia e telecomunicações, passando por investidores deste mercado, o Gartner é parceiro indispensável para 60 mil clientes em 12.400 companhias diferentes. Fundado em 1979, o Gartner tem sede em Stamford, Connecticut, e possui 5.300 associados, sendo 1.390 analistas de pesquisa e consultores em 85 países. No Brasil, o Gartner está presente com três unidades: Gartner Research, que oferece pesquisas e aconselhamento para profissionais, fornecedores e investidores de TI; Executive Programs, grupo de CIOs alimentado pelo conteúdo Gartner com mais de 3 mil membros em todo o mundo; e Eventos, com conferências e simpósio anuais. Para obter mais informações, visite www.gartner.com.
