Gartner diz que as vendas de Tablets vão representar menos de 10% de todos os dispositivos em 2014

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Smartphones representam 71% domercado global de celulares em 2014

Os dispositivos Android chegarão a um bilhão de unidades em Mercados Emergentes, em 2015

O crescimento das vendas de tablets é lento em 2014 e os novos compradores de hardware se voltam para dispositivos alternativos, estendendo a vida útil de seus tablets.. O Gartner,Inc., líder mundial em pesquisa e aconselhamento sobre tecnologia, estima que as vendas de tablets em todo o mundo chegará a 229 milhões de unidades em 2014, um aumento de 11% a partir de 2013, o que representa 9,5% do total das vendas mundiais de dispositivos em 2014. Em 2013, as vendas dos dispositivos cresceram 55%.

Gartner Says Sales of Tablets Will Represent Less Than 10 Per Cent of All Devices

in 2014

Smartphones to Represent 71 Per Cent of the Global Mobile Phone Market in 2014

Android Device Shipments to Reach One Billion in Emerging Markets in 2015

Egham, UK, 15thOctober, 2014—Tablet sales growth is slowing in 2014 as new hardware buyers turn to alternative devices and existing users extend the lifetime of their tablets. Gartner, Inc. estimates that tablet sales worldwide will reach 229 million units in 2014, an 11 per cent increase from 2013, representing 9.5 per cent of total worldwide sales of devices in 2014. In 2013, tablet sales grew 55 per cent.

Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) for 2014 are estimated to reach 2.4 billion units in 2014, a 3.2 per cent increase from 2013 (see Table 1).”The device market continues to evolve, with the relationship between traditional PCs, different form factor ultramobiles (clamshells, hybrids and tablets) and mobile phones becoming increasingly complex,”said Ranjit Atwal, research director at Gartner.

In the tablets segment, the downward trendstemsfrom the slowdownin basic ultramobiles — newsales of iPads and Android tablets — and the lifetime extension of current tablets to three years by 2018. Gartner projects over 90 millionfewer new tablet purchasersand 155 million fewer tablet replacements through 2018.

“Some tablet users are not replacing a tablet with a tablet, theyare favouring hybrid or two-in-one devices, increasing its share of the ultramobile premium market to 22 per cent in 2014, and 32 per cent by 2018,” said Mr Atwal.

The mobile phone segment will continue to grow in 2014 due to strong sales of lower-end smartphones. Sales of basic smartphones(includingmidrange Android devices)are projected to grow 52 per cent in 2014, while utility smartphone units (including low-end Chinese whitebox devices) will double.”The market is clearly favouring those vendors offeringvalue in lower-priced smartphones. This trend has become more apparent, especially in the second quarter of 2014 when most ofthe top Chinese smartphone vendors grew volume and market share,” said Roberta Cozza, research director at Gartner. “As smartphones reach lower prices, Gartner expectsnine out of 10 phonesto be smartphones by 2018.”

The expansion of affordable mobile phones that are attracting replacements in many emerging countries hascontributed to the increase in the global market share of smartphones, which is set to reach 71 per cent in 2014, up17 percentage pointsfrom 2013.Android and iOS have further entrenched their market positions in the global phone market, making it difficult for alternative ecosystems to become more than niche players.

In the operating system (OS) market, the emerging markets represent anattractive sector for Android (see Table 3), which is set to grow 47 per cent in 2014. In 2015, Gartner estimates that shipments of Android devices will reach over one billion in emerging markets, driven by sales of lower-cost products. Apple’s new devices, which target the premium market, will continue to help drive iOS volumes. These devices will benefit from a controlled and integrated ecosystem, a focuson the user experience and a leading enterprise tablet position.

Gartner’s detailed market forecast data is available in “Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2011-2018, 3Q14 Update”and on Gartner’swebsite athttp://www.gartner.com/document/2848418.

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